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Eric Shumaker Guitar
Project Type
Custom Album Art
Client
Eric Shumaker Guitar
Art Director
Eric Shumaker, Artist
Project Goals
The goal of this project was to create custom art work for Eric's debut album that both represented the Night Owl concept, but also conveyed the vibe of the album.
Deliverables
The final deliverable for this project was a single, high-resolution illustration to be used for printing CD covers and for online album art on streaming services.
Creative Process
Toni worked closely with Eric to define the scope, set a schedule, and organize reviews for timely delivery. The creative work was accomplished in three phases which also included color palette selection. Frequent checkpoints and reviews kept the client informed and ensured client satisfaction at delivery.
Materials
The illustrations were hand-drawn in Procreate. Text was added in Adobe Illustrator. No artificial intelligence was utilized in the creation of the album art.
Eric Shumaker commissioned Toni to create custom album art work for his debut jazz guitar album, Night Owl.