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Greatness Vodka
Project Type
Logo Redesign
Client
Greatness Vodka
Art Director
Troy Brooks, CEO
Project Goals
The goal of this project was redesign the Greatness Vodka logo to reflect the elegance and sophistication of the brand. Specifically, Greatness wanted a logo that could sit beside brands like Gucci, Louis Vuitton, and others; an aspirational brand to reflect the ethos of the brand.
Deliverables
The final deliverable for this project was a vector based, custom, high-resolution logo artwork file.
Creative Process
Toni worked closely with Troy to define the scope, complete brand creation workshops, and concept delivery. The creative work was accomplished in phases including sketches, preliminary artwork, and two rounds of revision. Frequent checkpoints and reviews kept the client informed and ensured client satisfaction at delivery.
Materials
The illustrations were hand-drawn in Procreate. Final layouts and text were completed in Adobe Illustrator. No artificial intelligence was utilized in the creation of these illustrations.
Greatness Vodka commissioned Toni to redesign the company logo.