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Nubian Hair Collection
Project Type
Custom brand packaging
Client
Nubian Hair Collection
Art Director
Enjali Lewis, Owner
Project Goals
The goal of this project was to elevate the brand packaging of Nubian Hair Collection. As a young brand, their bottling and packaging had been all do-it-yourself. They had reached a point where they were ready to upgrade their branding and their packaging to be shelf ready for stores and markets.
Deliverables
The final deliverables for this project were high-resolution, print ready files for submission to the client's printer.
Creative Process
Toni worked closely with Enjali to define the scope, set a schedule, and organize reviews for timely delivery. The creative work was accomplished in three phases which also included color palette selection. Early on an illustrative style was determined for use across all the hair care line to create a cohesive brand identity for NHC. Frequent checkpoints and reviews kept the client informed and ensured client satisfaction at delivery.
Materials
The illustrations were created in Adobe Illustrator. No artificial intelligence was utilized in the creation of these illustrations.
NHC commissioned Toni to create a cohesive collection of brand packaging for their hair care line.
