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Greatness Vodka
Project Type
Custom illustration
Client
Greatness Vodka
Art Director
Troy Brooks, CEO
Greatness Vodka commissioned Toni for create three illustrated recipes for use in their newsletter and on their social media
PROJECT GOALS
The goal of this project was to highlight the versatility of Greatness Vodka and it's unique flavored vodkas by creating illustrated recipes for inclusion in it's newsletter. The graphics would also be used on social media.
DELIVERABLES
The final deliverables for this project were three high-resolution PNG files.
CREATIVE PROCESS
Toni worked closely with Troy to define the scope, set a schedule, and organize reviews for timely delivery. The creative work was accomplished in three phases which also included color palette selection. Early on an illustrative style was determined for use across all three illustrations to create a cohesive collections of recipes. Frequent checkpoints and reviews kept the client informed and ensured client satisfaction at delivery.
MATERIALS
The illustrations were hand-drawn in Procreate. Final layouts and text were completed in Adobe Illustrator. No artificial intelligence was utilized in the creation of these illustrations.
