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N'Credibly Sweet
Project Type
Custom brand packaging
Client
N'Credibly Sweet
Art Director
Nicole Williams, Owner
Project Goals
The goal of this project was to elevate the brand packaging of N'Credibly Sweet. As a growing brand, it was important to upgrade their brand packaging to be more shelf-ready for stores and markets.
Deliverables
The final deliverables for this project were seven high-resolution illustrations suitable for printing on waterproof labels for their popcorn bags.
Creative Process
Toni worked closely with Nicle to define the scope, set a schedule, and organize reviews for timely delivery. The creative work was accomplished in three phases which also included color palette selection, sketches/early ideas, and two rounds of iterative changes. Early on an illustrative style was determined for use across all illustrations to create a cohesive packaging identity. Frequent checkpoints and reviews kept the client informed and ensured client satisfaction at delivery.
Materials
The illustrations were hand-drawn in Procreate. Final layouts and text were completed in Adobe Illustrator. No artificial intelligence was utilized in the creation of these illustrations.
A local favorite for gourmet popcorn with innovative flavors and other sweet treats, N’Credibly Sweet was using a simple thank you sticker for their popcorn packaging. Toni was commissioned to create seven custom brand labels reflecting the whimsical nature of the brand and their flavors.
