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  • Writer's pictureJanet Federico

Review: Leverage Your Art by Stacie Bloomfield


Leverage Your Art Logo

I was considering quitting. I had begun drawing seriously in 2020 right at the start of the pandemic. Before that, my art had been mostly Zentangles and tutorials to learn more advanced techniques with digital watercolor. I didn’t think of myself as an artist. I could push out the word illustrator but didn’t think that I qualified as an artist even though my {#NOWORDS} line of greeting cards was doing well. I wanted to try my hand at art licensing but was completely stuck. Google had failed me, and I was ready to throw in the towel.

It was August of 2022. I was on a business trip to San Diego where I was staying in an amazing AirBNB in Little Italy with a view of the water. I sat on the balcony watching the sunrise over the harbor. I sipped my latte enjoying the deep-roasted espresso with oat milk and journaled as I was wont to do every morning. I wrote, “I’m not sure this is for me after all. Maybe I should just let it go.”


I closed my journal, picked up my phone, and began scrolling through Instagram. An ad for the Artist’s Side Hustle caught my eye. My pulse picked up the same way it did the first time I saw my husband and I knew this was something big. I clicked Learn More. A week later, I had a structure for how to grow my business in the margins since I was still employed full-time and was enrolled in Leverage Your Art.


What The Class Does Well

The content

The best thing about Leverage is how comprehensive it is. Some women collect shoes, I collect classes (and shoes, but that’s another story). I have taken MANY classes, but this was the first time I honestly felt like I was getting my money’s worth. Leverage is not cheap. My husband and I decided it was a worthy investment and tapped our savings account for it. Yeah, it’s savings-account-type money. But, truly worth every single penny. A full year later, there’s only one other teacher whom I’ve significantly invested for their classes that I also believe are worth the money.


Stacie Bloomfield teaches LYA and she has a successful, seven-figure business called Gingiber. The course is broken out into logical modules such as:

  • Finding your voice

  • All about fabric

  • Portfolios & organizing your body of work

  • Agents & getting in front of the right people

  • Copyright

  • Art on products

There are workbooks and downloadable resources for every module. The lessons are short and easily digested. And Stacie is wonderfully transparent and thorough. I remember thinking, “Finally! This is exactly what I needed!”


Payment Plans

As I said above, Leverage is not cheap. But Stacie offers a six-month payment plan if the full tuition is not feasible upfront. I opted to pay in full and then finance back into my savings account. Not everyone is going to be able to do that, so the payment plan comes in handy.


Non-Creative Experts

Leverage brings in IP Lawyers and agents and provides a plethora of information on the business side of the house. I learned about the Profit First method which I’ve implemented in my business finances over the last year. I also began registering my copyrights with the Library of Congress and was able to navigate every step of that process easily because of the module Stacie devoted to it in Leverage.


Catch Up Weeks

Stacie paces the course in such a way that two (maybe three) weeks of the eight-week course are implementation weeks. No new content is released, and you have time to catch up on all the assignments and design work that has been released so far.


Expectation Setting

Stacie makes it clear that students should expect to spend months implementing everything their learning and not think eight weeks is all they need. A full year later, I’m still going back into the workbooks and modules and implementing all the things I’ve learned.


Where the Class Falters

Fabric Focused

There was a heavy emphasis on the fabric industry. When I took the class that was not on my radar at all. I had a hard time staying engaged during those lessons, but I had committed to keeping pace with the course. So, those modules felt out of sync for me. That said, we teach what we know, and that is where Stacie does a lot of her licensing so she’s teaching what she knows and doing it well. It’s just something to know going in.


Study Buddies

I signed up for the extra study buddies track. I wanted an accountability group. I knew the class would be overwhelming. My group was lovely, and we still meet once a month, but the guidance from Team Leverage was minimal. I was the assigned leader, and I did my best, but it felt like we never achieved any real synergy while the class was going on.

Team Leverage has updated how they are running Study Buddies this year, so I’m hopeful new enrollees will have a better experience.


Drip Pacing

I understand why teachers do this. For me, I like to get everything all at once. My free time ebbs and flows. I would have liked the option of being able to keep going in the weeks when I had more time so that in the weeks when I had less, I could keep pace and not rely so heavily on the catch-up weeks. If they gave you the option to choose whether you wanted drip pacing or all at once that would be phenomenal.


Verdict: Sign Up Today

Overall, Leverage Your Art is the best of the breed. It’s comprehensive, full of information and resources to change your career. Over the last year, I have:

  • Overhauled my brand

  • Overhauled my website

  • Created sixteen collections

  • Organized my work and created sell-sheets

  • Pitched my work to companies

  • Licensed two illustrations

  • Bought a professional printer and brought my greeting cards and art print production in-house

  • Taught two workshops on using the creative arts for healing

  • Began designing a line of scarves launching this fall

  • Became a commissioned artist for a local boutique

Not bad for a single year. I cannot recommend Leverage highly enough. Everything on that list is a direct result of taking Leverage Your Art. It only comes around once a year, so get on the waiting list or sign up today depending on when you are reading this.


 

Janet Federico is a licensed artist, award-winning author, trauma educator, and speaker from Washington, DC now based in the Midwest. Her art has been exhibited at the Wichita Art Museum, the Wilson K. Cadman Art Gallery, City Arts, and InterUrban Art House. Janet’s writing has been featured in Elephant Journal, Writer’s Digest, and The Mighty. Want more? Get Janet in your inbox.

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